One evening, over a few beers, a couple of guys fantasized about their
perfect store. If such a place existed, it would have the aura of an
old-fashioned, tin-ceilinged, wood-paneled men's club. It's shelves
would be stocked with the merchandise of a modern-day men's toy store,
filled with watches, pocket knives, outdoor gear and humidors. It would
have movies starring Bruce Willis and books by Ernest Hemingway. Being
firefighters, the men decided that their store would be filled with
old leather fire helmets and antique firefighting implements. Being
cigars smokers, the men also decided that they would stock their favorite
cigars. Being married, they first checked with their wives, who decided
that it would be wise to carry men's grooming products.
Thus was Cigars & Fire Trucks born.